Background
Law as an Entrepreneurial Vehicle
Chris Carsten describes himself as an entrepreneur who chose law as the vehicle for his entrepreneurial ambitions. He runs his law firm as a business built for growth, with systems, data and specific financial goals.
Armada Growth Partners
Through his holding company, Armada Growth Partners, Chris provides the infrastructure and strategy to launch and grow law firms and legal ventures.
The approach applies business systems to the practice of law, so growth is planned rather than improvised.
Credentials
Business Background
- Founder & CEO: Founder of Armada Law, a personal injury firm.
- Holding company: Founder of Armada Growth Partners, which oversees several legal brands, including Seven Summits Law.
- Business education: Master of Business Administration (MBA), Georgia State University.
- Memberships: Entrepreneurs’ Organization (EO) and Strategic Coach.
- Earlier venture: Co-launched Omni Healthcare, where he learned how systems let a business grow.
Writing
The essays
13 pieces, newest first.
Podcast · Jan 7, 2023Ep 124 | Chris Carsten | Armada Law – Great Company, Great Culture, Outstanding Client ExperienceThe Lawyer Stories Podcast Episode 124 features Chris Carsten, CEO & Managing Attorney at Armada Law, focusing on personal injury in Greenville, South Carolina and also in North Carolina and Georgia.Read ›Leadership · Mar 6, 2026The Rise of the “Entrepreneurial Attorney”: A New Breed of Law Firm LeaderThe legal industry is witnessing a seismic shift. For decades, the “successful” lawyer was defined by billable hours and legal encyclopedias.Read ›Leadership · Mar 5, 2026Why I Identify as an Entrepreneur First, Attorney SecondFor many in my profession, the title of “attorney” is the primary identity, with business ownership being a secondary necessity. I have always viewed it through the opposite lens.Read ›Leadership · Mar 3, 2026The Managing Attorney’s Dilemma: Balancing Legal Expertise with Business AcumenIn the legal world, there is a pervasive myth that you must choose between being a great lawyer and a great business owner.Read ›Strategy · Feb 27, 2026The “Why”: The Strategic Advantage of Focusing a Firm Exclusively on Personal InjuryIn an industry where many firms operate as general practitioners, I made a deliberate choice to narrow the scope of Armada Law. From its inception, the firm has focused exclusively on personal injury law.Read ›Strategy · Feb 26, 2026As CEO of Armada Growth Partners: My Vision for High-Performing Legal VenturesI didn’t enter the legal field just to practice law; I entered it to build something that lasts.Read ›Origin · Feb 23, 2026Founding Armada Law: The 3 Biggest Challenges I Faced in Year OneIn 2021, I founded Armada Law with a specific vision: to build a modern, client-focused legal practice that operated with the precision of a high-growth tech company.Read ›Strategy · Feb 4, 2026Why I’m Building a Portfolio of Legal Brands (And Why You Should Pay Attention)The traditional law firm model is broken. Most attorneys are trapped in a cycle of trading time for money, white-knuckling their way through a practice that feels more like a high-stress job than a scalable business.Read ›Operations · Feb 4, 2026Armada Legal SpecialistArmada is the perfect fit for you if: You love a challenge and love to push yourself to do more and achieve more. You are a self-identified A-player, and you have extremely high standards.Read ›Operations · Feb 4, 2026Armada Lead AttorneyArmada is the perfect fit for you if: You love a challenge and love to push yourself to do more and achieve more. You are a self-identified A-player, and you have extremely high standards.Read ›Operations · Feb 4, 2026Armada Law Marketing IntegratorArmada is the perfect fit for you if: You love a challenge and love to push yourself to do more and achieve more. You are a self-identified A-Player, and you have extremely high standards.Read ›Leadership · Sep 24, 2025Solving Legal Problems Like an EntrepreneurMost people see a law firm and think about courtrooms, paperwork, and complicated legal arguments. I see a business.Read ›Strategy · Sep 24, 2025The Next Decade of Law: My PredictionsThe world is moving faster than ever, and the legal industry is no exception. A lot of people see this and get nervous.Read ›
Other topics:Legal Technology & AI ›Personal Injury Law ›All essays ›
